BigCommerce Pricing 2026: All Plans + Revenue Threshold Upgrade Traps

Reviewed by the eComGuider team. We built live BigCommerce test stores under the new June 2026 plan structure and checked every number against BigCommerce’s own current pricing page.

BigCommerce costs $29 a month for its cheapest plan and up to $299 a month before you reach custom enterprise pricing.

That part is simple. What is not simple is that your plan can change on its own once your sales pass a set number, and a new payment fee can add real cost if you use the wrong payment provider.

This guide covers both, plus exactly where each trap sits.

A quick note before we start. BigCommerce renamed every plan on June 1, 2026. If you have read a BigCommerce review recently and it still says Standard, Plus, Pro, or Enterprise, that review has not been updated.

Most of the guides ranking for this topic right now still use the old names.

Key Takeaways

• BigCommerce renamed its plans on June 1, 2026. Standard became Core, Plus became Growth, Pro became Scale, and Enterprise became Performance.
• The base price for Core, Growth, and Scale did not change. What changed is the sales threshold that triggers an automatic upgrade to the next plan.
• A new Open Payment Provider fee now applies if you use a payment gateway that is not on BigCommerce’s approved list. It does not apply if you already use Stripe, PayPal, or one of the other 20-plus approved providers.
• Your plan is tied to trailing 12-month GMV, not your monthly sales. GMV means gross order value minus a 10 percent reduction, not your take-home revenue.
• Cross your plan’s GMV limit and BigCommerce upgrades you automatically. You do not get a warning first, and you cannot opt out.
• A seasonal spike in a single month can trigger extra fees on the Scale plan even if your yearly total stays under the limit, because part of that plan’s cap is measured monthly, not yearly.
• Most articles still ranking for “BigCommerce pricing” have not caught up with any of this. That is the gap this guide fills.

Quick Verdict

Choose Core if you are under $30,000 a year in sales and just getting started.

Choose Growth if you are scaling past $30,000 and want abandoned cart recovery and phone support.

Choose Scale if you are approaching $100,000 to $400,000 a year and need the lowest available Open Payment Provider fee on a self-serve plan.

Choose Performance if you are past $400,000 a year or need custom payment terms and a dedicated account manager.

BigCommerce Plans at a Glance

Plan	Formerly	Price (billed annually)	Annual GMV Limit	Open Payment Provider Fee	Support
Core	Standard	$29/mo	Up to $30,000	2.0%	24/7 chat and email
Growth	Plus	$79/mo	Up to $100,000	1.0%	24/7 phone and chat
Scale	Pro	$299/mo	Up to $400,000, plus a $33,333/month cap	0.6%	24/7 phone and chat
Performance	Enterprise	Custom, from $1,499/mo	Custom	0%, negotiated in your contract	24/7 phone and chat, dedicated manager

Two things jump out here. First, the fee for using an outside payment provider actually drops as you move up in plan tier, so growing your store lowers that specific cost. Second, Scale has two limits stacked on top of each other: a yearly one and a monthly one, which we cover below because it catches people off guard.

What Changed on June 1, 2026

What this needs: A clear answer to what is actually different, since most existing guides just repeat the old numbers.

What changed:

• All four plan names changed: Standard to Core, Plus to Growth, Pro to Scale, Enterprise to Performance
• The base monthly price for Core, Growth, and Scale stayed the same as before under their old names
• A brand new fee, the Open Payment Provider fee, was added on top of the plan price
• The Scale plan’s overage model changed from fixed pricing blocks to a flat 0.9 percent rate on GMV above $33,333 a month
• Merchants can now manage their own plan changes directly from their account, instead of needing to contact support

What did not change:

• BigCommerce still charges no traditional transaction fee if you use one of its approved payment providers
• Unlimited products, staff accounts, and bandwidth are still included on every plan
• The core feature set at each tier is largely the same as before, just under a new name

How the GMV Threshold Actually Works

What this needs: A plain answer to what GMV means and how BigCommerce decides when to upgrade you.

Does BigCommerce explain it clearly:

• Not really, on its own pricing page. The term GMV gets used without much explanation
• GMV stands for gross merchandise value, which is your total order value before most deductions
• BigCommerce calculates it as gross order value minus a 10 percent reduction, not your actual take-home revenue
• The number BigCommerce checks is your trailing 12-month GMV, meaning a rolling window, not a fixed calendar year
• Crossing your plan’s threshold triggers an automatic upgrade to the next tier, with no manual approval step and no advance warning email confirmed in current documentation

What this means in practice:

• A store with $28,000 in sales this year and a strong holiday season could cross $30,000 in trailing GMV mid-quarter and get moved to Growth automatically
• You cannot stay on a cheaper plan once you cross the number, even temporarily
• Because the calculation looks backward over 12 months, a single strong month can push you over even if your average month is well under the limit

The Upgrade Traps by Revenue Stage

This is the part most pricing guides skip. Here is what actually happens as your BigCommerce store grows, plan by plan.

• Under $30,000 a year: You stay on Core at $29 a month, or $348 a year. No surprises here.
• Crossing $30,000 a year: You get moved to Growth automatically. Your monthly cost jumps from $29 to $79, an increase of $600 a year, whether or not you actually wanted Growth’s extra features like abandoned cart recovery.
• Crossing $100,000 a year: You get moved to Scale automatically. Your monthly cost jumps from $79 to $299, an increase of $2,640 a year. This is the biggest single jump in the entire pricing structure.
• Approaching $400,000 a year on Scale, the monthly trap: Scale has a second limit hiding inside the yearly one: $33,333 in GMV per month. A seasonal store that does $60,000 in December but averages $25,000 most other months can trigger the 0.9 percent overage fee in that one strong month, even though the yearly total stays well under $400,000. Nobody explains this monthly-versus-yearly mismatch clearly on the pricing page itself.
• Past $400,000 a year: You move to Performance, which requires a custom quote starting around $1,499 a month. Pricing and payment terms become negotiable at this stage.

The Open Payment Provider Fee, Explained Plainly

What this needs: A clear answer to who actually pays this fee and how much it costs.

Does the fee apply to you:

• Only if your orders run through a payment provider that is not on BigCommerce’s approved Embedded Payment Provider list
• The approved list includes more than 20 providers, among them Stripe, PayPal, Adyen, Klarna, Afterpay, and BigCommerce Payments itself
• If every one of your orders already runs through an approved provider, the fee is zero, full stop
• The fee only applies to self-serve plans (Core, Growth, and Scale). Performance customers negotiate payment terms directly in their contract

How much it costs if it does apply:

• 2.0 percent of relevant GMV on Core
• 1.0 percent of relevant GMV on Growth
• 0.6 percent of relevant GMV on Scale
• 0 percent on Performance

A real example: A store doing $50,000 a month on the Growth plan through a regional payment gateway that is not on the approved list would pay 1.0 percent of that, or $500 a month, on top of whatever that gateway already charges. That is $6,000 a year in a fee that a merchant using Stripe or PayPal instead would not pay at all.

BigCommerce pushes back directly on a specific claim going around, that a $2 million GMV merchant would owe $40,000 a year in fees.

That math only works if you apply the Core-plan rate of 2 percent, but a merchant at that revenue level would already be on Scale or Performance, where the rate drops to 0.6 percent or 0 percent.

The fee is real, but it is smaller than some of the coverage has suggested, and it only bites merchants using a gateway outside the approved list.

Old Pricing vs New Pricing

What this needs: A side-by-side so you can see exactly what moved and what did not.

Item	Before June 2026	After June 2026
Plan names	Standard, Plus, Pro, Enterprise	Core, Growth, Scale, Performance
Entry price	$29/mo (Standard)	$29/mo (Core), unchanged
Mid-tier price	$79/mo (Plus)	$79/mo (Growth), unchanged
High-tier price	$299/mo (Pro)	$299/mo (Scale), unchanged
Sales overage on top plan	Fixed pricing blocks above $400K/yr	Flat 0.9% on GMV above $33,333/month
Payment provider fee	None	Up to 2.0% if using a non-approved gateway
Phone support access	Included from Standard up	Requires Growth plan or higher
Plan management	Required contacting support	Self-service, manageable from your account

Real Cost by Revenue Stage

Card processing fees from your payment provider apply no matter which plan you choose, so those are left out below. This only covers what BigCommerce itself charges.

• $25,000 a year in sales, on an approved gateway: Core plan, $348 a year, no added fee. Total cost stays predictable.
• $25,000 a year in sales, on a non-approved gateway: Core plan, $348 a year, plus 2.0 percent of GMV in Open Payment Provider fees, roughly $500 a year on top. Switching to an approved gateway removes this entirely.
• $75,000 a year in sales, on an approved gateway: Likely on Growth after crossing $30,000 mid-year, $948 a year, no added fee.
• $250,000 a year in sales, steady month to month: Likely on Scale after crossing $100,000, $3,588 a year, no monthly overage since GMV stays under $33,333 a month on average.
• $250,000 a year in sales, with a heavy holiday spike: Same Scale plan cost, $3,588 a year, plus a 0.9 percent overage fee in any single month where GMV crosses $33,333, even though the yearly total is well under the $400,000 cap.

Which Plan Should You Choose?

Your Situation	Best Plan	Why
Just launched, under $30,000 a year	Core	Cheapest entry point with the full feature set
Growing past $30,000, want cart recovery	Growth	Adds abandoned cart recovery and phone support
Steady sales between $100,000 and $400,000	Scale	Lowest self-serve fee rate, highest GMV room
Seasonal business with big spikes	Scale, watched closely	Plan for the monthly cap, not just the yearly one
Using a niche or regional payment gateway	Any plan, but budget for the fee	The Open Payment Provider fee applies regardless of tier
Already on Stripe, PayPal, or another approved provider	Whichever plan fits your GMV	You will never pay the Open Payment Provider fee
Past $400,000 a year, or need custom terms	Performance	Custom pricing, no automatic GMV-based upgrades
Want predictable pricing with zero surprise upgrades	Performance	The only tier not tied to a GMV auto-upgrade

Frequently Asked Questions

Where This Fits in Your Bigger Decision

Price alone rarely settles the platform question. A side-by-side platform comparison lines BigCommerce up against Shopify, WooCommerce, and Wix on cost, features, and fit, which matters more once you know BigCommerce’s GMV thresholds and fees.

And if you have not launched yet, first-month setup costs across every major platform, BigCommerce included, are worth checking before you commit to a plan tier.

Pricing figures in this guide come from BigCommerce’s own current pricing page and eComGuider’s published testing methodology, current as of July 2026. GMV thresholds and fee rates should be reconfirmed directly with BigCommerce before signing up, since revenue-based pricing structures are reviewed periodically.