Reviewed by the eComGuider team. We built a live Webflow test store across multiple plan tiers and checked every number against Webflow’s own current pricing page and its May 2026 update notes.
Webflow’s cheapest ecommerce plan costs $29 a month. Its most expensive self-serve plan costs $212 a month.
Between those two numbers sits a real point of confusion that trips up almost every store owner researching this platform: whether an Ecommerce plan sits on top of a regular Site plan, or replaces it entirely.
We tested it directly, and this guide gives you the answer, plus every real cost around it.
Key Takeaways
- Webflow has two separate categories of Site plan: General plans (Starter, Basic, Premium) for sites that don’t sell anything, and Ecommerce plans (Standard, Plus, Advanced) for sites that do.
- An Ecommerce plan replaces a General plan, it does not stack on top of one. A single published site runs on exactly one Site plan. Several guides currently describe this as a stacked cost, and that is not how it works.
- Webflow restructured its General Site plans in May 2026, merging the old CMS and Business tiers into one plan called Premium. The Ecommerce plans themselves did not change in that update.
- The Ecommerce Standard plan charges a 2 percent transaction fee on every sale, on top of normal card processing fees. Plus and Advanced charge 0 percent.
- The 2 percent fee on Standard breaks even against Plus’s higher price at roughly $2,250 a month in sales. Past that point, Plus is the cheaper option.
- A Workspace plan is a separate cost from your Site plan, and most stores with any team collaboration will need at least one paid seat.
Quick Verdict
- Choose Ecommerce Standard if you are under roughly $2,250 a month in sales and want the lowest entry cost while you validate the store
- Choose Ecommerce Plus once you are past that revenue level, since removing the 2 percent fee starts saving you more than the higher plan price
- Choose Ecommerce Advanced only once you are approaching the 5,000-product ceiling on Plus or need more staff accounts
- Skip Webflow’s native ecommerce entirely if your catalog will realistically pass a few thousand SKUs, since none of these three plans are built for that scale
Every Plan, Who It’s For, and Why
| Plan | Price | Who It’s For | Why |
|---|---|---|---|
| Starter | Free | Anyone testing Webflow before committing | Full design access, no time limit, no card required |
| Basic | $15/mo | Simple sites with no selling and no CMS need | Cheapest way to get a live custom domain |
| Premium | $25/mo | Content-heavy marketing sites, blogs, portfolios | Full CMS included, no selling features you’d pay for and not use |
| Ecommerce Standard | $29/mo | New stores under roughly $2,250/month in sales | Lowest entry cost; the 2% fee is small in real dollars this early |
| Ecommerce Plus | $74/mo | Established stores past roughly $2,250/month in sales | 0% transaction fee outweighs the higher plan price at this volume |
| Ecommerce Advanced | $212/mo | Stores approaching 5,000 products, any revenue level | Product ceiling, not revenue, is the reason to upgrade here |
| Team | $2,500/mo | Larger organizations needing governance without a custom contract | Bundles seats, SSO-adjacent controls, and publishing workflows in one price |
| Enterprise | Custom | Large organizations with compliance or infrastructure needs | Custom SLAs, dedicated support, and negotiated terms |
Webflow’s Two Plan Tracks
Webflow splits its Site plans into two separate tracks. You pick one plan from one track for each published site, never both.
General Site Plans (No Selling)
| Plan | Price (billed annually) | Best For |
|---|---|---|
| Starter | Free | Testing and prototyping, webflow.io subdomain only |
| Basic | $15/mo | Simple static sites with no CMS or selling |
| Premium | $25/mo | Content-heavy marketing sites, blogs, portfolios |
Ecommerce Site Plans (Selling Products)
| Plan | Price (billed annually) | Product Limit | Transaction Fee |
|---|---|---|---|
| Standard | $29/mo | Up to 500 | 2.0% |
| Plus | $74/mo | Up to 5,000 | 0% |
| Advanced | $212/mo | Up to 15,000 | 0% |
If you plan to sell anything at all, the General plans are not an option for that site. You pick from the Ecommerce track instead, and every Ecommerce plan already includes full CMS capability equivalent to Premium, so nothing from the General track needs to be added on top.
The Site Plan vs Ecommerce Plan Confusion, Cleared Up
This is the single most common mistake in existing Webflow pricing content, and it is worth stating plainly.
What many guides get wrong:
- They describe Webflow ecommerce cost as a Site plan, like Premium at $25, plus a separate Ecommerce plan, like Plus at $74, stacked together
- That framing lands on a combined number like $99 a month before any other cost
- This is not how Webflow’s plan structure actually works
What we confirmed instead:
- Per Webflow’s own May 2026 update notes, the Ecommerce Site plans are a distinct plan category, and nothing about them changed in that update
- Each Ecommerce plan is a complete, self-contained Site plan for that published site
- Every Ecommerce plan already includes everything Premium offers
- You do not pay for Premium and an Ecommerce plan on the same site at the same time
Where the real stacking does happen:
- Between your Site plan and your Workspace plan, which are always two separate costs regardless of which Site plan you choose
- That distinction, Site plan versus Workspace plan, is the one that actually matters, and it is the one most guides blur together
What Changed in May 2026
- The old CMS plan and Business plan were merged into a single plan called Premium, priced at $25 a month
- Existing CMS and Business subscribers migrate to Premium automatically, either at their next renewal or by June 29, 2026, whichever comes first
- CMS item add-ons were removed as a separate purchase. Premium now includes 20,000 CMS items by default, covering what most add-on purchases used to unlock
- A new Team plan was introduced at $2,500 a month on an annual contract, bundling a Site plan, five Workspace seats, and enterprise-style governance features for organizations too large for self-serve but not ready for a full Enterprise deal
- The Ecommerce Standard, Plus, and Advanced plans did not change in this update. Their pricing, product limits, and transaction fee structure stayed the same
Real Cost by Revenue Stage
Card processing fees through Stripe or PayPal apply on every plan and are not counted below, since they are roughly equal regardless of which Ecommerce plan you choose.
- Under $1,000 a month in sales
- Ecommerce Standard costs $348 a year in plan fees
- Roughly 2 percent of revenue in Webflow’s transaction fee, around $20 a month at this volume
- The fee is small in absolute dollars here, so Standard is the right starting plan
- $2,250 a month in sales, the breakeven point
- Plus costs $45 a month more than Standard ($74 versus $29)
- Standard’s 2 percent fee equals that same $45 once monthly sales hit $2,250
- Below this number, Standard is cheaper. Above it, Plus is cheaper
- $10,000 a month in sales
- Standard’s 2 percent fee costs $200 a month, or $2,400 a year
- That is well above the $540 a year difference in plan cost between Standard and Plus
- Plus is clearly the better choice by this point
- Approaching 5,000 products, any revenue level
- Plus’s product ceiling becomes the deciding factor rather than revenue
- Advanced becomes necessary regardless of sales volume once catalog size, not transaction cost, is the constraint
The Real Year-One Cost, Line by Line
This example uses the Ecommerce Standard plan with one paid Workspace seat, a common starting setup for a solo founder.
| Cost Item | Amount |
|---|---|
| Ecommerce Standard plan (annual billing) | $348/year ($29/mo) |
| One Full Seat Workspace plan | $468/year ($39/mo) |
| Domain name registration | Approximately $14/year |
| Webflow transaction fee (2%) | Varies with sales volume |
| Card processing fees (Stripe/PayPal) | Varies with sales volume |
| Total before transaction and card fees | Approximately $830/year |
Two things stand out here:
- The Workspace seat costs more per year than the Site plan itself at this tier, which is easy to miss when comparing only the headline plan prices
- This total does not include either transaction fee, since both scale with actual sales rather than being fixed costs
Other Costs That Add Up
- Additional Workspace seats: $39/month for a Full Seat, $15/month for a Limited Seat, billed per person on your team
- Bandwidth overages: Extra bandwidth beyond your plan’s included amount is billed in add-on blocks
- Optimize, Analyze, and Localize add-ons: Optional tools for A/B testing, analytics, and multi-language sites, priced separately and stacked on top of any Site plan
- Third-party apps: Tools like Finsweet Attributes (free) or Memberstack (paid) for functionality the native platform does not cover, such as filtering logic or gated membership content
Which Plan Should You Choose?
| Your Situation | Best Plan | Why |
|---|---|---|
| Testing an idea, not live yet | Starter | Free, no time limit, full design access |
| Content site, no selling | Premium | Full CMS, no need to pay for ecommerce features you won’t use |
| Just launched, under $2,250/month in sales | Ecommerce Standard | Lowest entry cost, the 2% fee is small in real dollars here |
| Growing past $2,250/month in sales | Ecommerce Plus | The 0% fee saves more than the higher plan price at this volume |
| Approaching 5,000 products | Ecommerce Advanced | Product ceiling, not revenue, becomes the limiting factor |
| Large team needing governance and SSO | Team or Enterprise | Bundled seats and controls beyond what self-serve plans include |
| Catalog realistically headed past a few thousand SKUs | A dedicated ecommerce platform instead | None of Webflow’s plans are built for high-SKU catalogs |
What We Recommend, and Why
We recommend starting on Ecommerce Standard, even knowing the 2% fee. At low revenue, that fee costs less in real dollars than the $45 a month you would pay upfront for Plus. Don’t pay for fee removal before you have enough sales for the fee to matter.
We recommend setting a calendar reminder to check your revenue against the $2,250 breakeven point. This is not a decision to make once and forget. A store that grows past this line and stays on Standard is quietly losing money every month compared to Plus.
We recommend budgeting for a Workspace seat from day one, not just the Site plan. Our own year-one cost breakdown shows the seat costing more than the plan itself at the Standard tier. Ignoring it is the single most common way store owners underestimate their real Webflow bill.
We recommend against Webflow’s native ecommerce for any catalog realistically headed past a few thousand SKUs. Even Advanced’s 15,000-product ceiling is a hard limit, and Webflow’s checkout and inventory tools were built for design-led catalogs, not high-volume operations.
Our Shopify review covers the stronger fit at that scale.
We recommend verifying the Site-plan-versus-Ecommerce-plan structure directly with Webflow before you commit, especially if you read a different explanation elsewhere first. This is the most miscommunicated part of Webflow’s entire pricing model, and getting it wrong before signup leads to budgeting for a cost that does not actually exist.
FAQ’s
How much does Webflow ecommerce cost?
Webflow’s Ecommerce Standard plan costs $29 a month billed annually, Plus costs $74 a month, and Advanced costs $212 a month. A separate Workspace seat, commonly $39 a month for a Full Seat, is also required for most stores.
Do I need to pay for a Site plan and an Ecommerce plan separately?
No. An Ecommerce plan is a complete Site plan on its own and already includes everything the Premium plan offers. You do not pay for both on the same published site.
Does Webflow charge transaction fees?
Only on the Ecommerce Standard plan, at 2 percent per sale. The Plus and Advanced Ecommerce plans charge 0 percent. Standard card processing fees through Stripe or PayPal apply on every plan regardless of tier.
When should I upgrade from Standard to Plus?
Once your monthly sales pass roughly $2,250, the money you save by dropping Standard’s 2 percent fee outweighs the $45 a month price difference between the two plans.
What changed in Webflow’s May 2026 pricing update?
The old CMS and Business Site plans merged into one plan called Premium at $25 a month, and a new Team plan launched at $2,500 a month for growing organizations. The Ecommerce Standard, Plus, and Advanced plans were not part of this update and stayed the same.
How many products can Webflow handle?
Up to 500 products on Ecommerce Standard, 5,000 on Plus, and 15,000 on Advanced. Catalogs larger than that are better served by a platform built specifically for high-SKU ecommerce, such as Shopify or WooCommerce.
Is the Workspace plan the same as the Site plan?
No, and this is where real cost stacking happens. The Site plan covers hosting and features for one published site. The Workspace plan covers team seats and collaboration, and it is billed separately from every Site plan, including every Ecommerce tier.
Can I switch Ecommerce plans later?
Yes. You can upgrade or downgrade your Ecommerce plan at any time as your product count or sales volume changes, without needing to rebuild the site.
Our full Webflow review covers how these plans hold up on design flexibility, SEO, and support alongside the pricing, and our platform comparison lines Webflow up against Shopify, WooCommerce, and Wix if you are still deciding between platforms.
Pricing figures in this guide are checked against Webflow’s own current pricing page and its official May 2026 update notes, current as of July 2026. Plan limits and fees should be reconfirmed directly with Webflow before signing up, since pricing structures are reviewed periodically.